Company Overview! Midsummer Dreams Apothecary

Midsummer Dreams Apothecary delivers some of the most feminine packaging I've seen in a while!

There's something simultaneously exciting and rewarding about being among the early buyers for a brand new shop. Midsummer Dreams Apothecary hasn't been open very long, but I already knew when I read Cheryl's store-opening blog post that I needed to try everything! Pretty packaging, fairytale branding, and gorgeous perfume notes all sounds like a lovely-smelling recipe for fun.

Midsummer Dreams Apothecary

Cheryl gave me a little peek into what goes into her shop and how it came to be:

"I've been making perfume for four months and it has been an incredibly fun experience. I love art and science equally (I'm in school to be an RN) so it quickly became my new passion. I love playing mad scientist and creating something beautiful and unique. I have several vegan and vegetarian friends so it was important for me to offer vegan alternatives for everything. This can be a challenge, but I feel that it's important. I am a big animal lover so offering cruelty free products is another necessity. And all of my fragrance oils are phthalate free."

While I personally am not a vegetarian or vegan, I feel the standards Cheryl holds her products to are very important. People are growing increasingly aware of ingredients used in their cosmetics, and by delivering products that are not only vegan/vegetarian friendly but also are not tested on animals, you position yourself to reach an audience that sometimes feels excluded and frustrated.