Spruce up the boy with products from NeoStrata, Viktor & Rolf and Dove!

According to a recent study by The NPD Group, men are outshopping Canadian women as far as the apparel sector goes. As a matter of fact, the men's sector was the only one to show any growth (up 3%) at the end of last year, while women's apparel declined (down 4%). All I know is that my husband isn't contributing to these growing numbers at all - his clothes would literally have to fall apart into pieces before it would even occur to him to buy more.

I know the market for men's beauty (grooming) products is also growing and as a result, more and more companies are putting out products specifically for men. And just remember the benefit to your man having his own products - he'll stop stealing yours! There is nothing worse then opening up your expensive moisturizer and finding a big hunk of it gone with his fingermarks and stubble left behind!

Here are some products the man is sure to love:

What's great about this new line from NeoStrata Men is it's very simple and precise - 4 products if he wants to use the whole collection, 3 of which can be used day and night - or if he's concerned with signs of aging, just throw in the Anti-Aging Cream as his night cream - easy-peasy!

NeoStrata Men Gel Cleanser - 150ml - $26.75 - cleanses and refreshes in one step without drying out the skin - with 4% glycolic acid - great for removing the build-up of dead cells on the skin's surface which helps minimize ingrown hairs.

This is perfect for my husband as his skin tends to be oily and is prone to break-outs - the glycolic acid is great for this skin type as well as the whole ingrown hair thing.

NeoStrata Men Soothing Moisturizer - 50ml - $29 - improves hydration by 40% in as little as 30 minutes after application - soothes freshly shaved skin while providing instant and long lasting hydration while providing anti-redness and anti-stinging properties.

NeoStrata Men Eye Contour Anti-Aging Gel - 10ml - $32 - reduces fine lines, wrinkles and promotes skin firmness while moisturizing.

This is my husband's absolute favourite product from the line and I'll tell you why - the roller ball applicator. While women know that a roller ball is awesome way to eliminate puffiness, my husband sees it as the ultimate tool for a guy who is usually too lazy to apply an eye product - two quick rolls and he is done!

NeoStrata Men Anti-Aging Cream - 50ml - $47 - reduces fine lines and wrinkles while promoting firmness and improving skin tone and texture and eliminating shine.

Available now at drugstores including Shoppers Drug Mart, Rexall and Pharmaprix.

Viktor & Rolf Spicebomb - 50ml EDT - $75, 90ml EDT - $99 - is born of the incendiary encounter between two accords with virtually opposing tones: the first is irresistibly addictive, blending a heart of incandescent spices - chilli and saffron - with the all-masculine roundness of elather and tobacco, along with the distinguished brute strength of vetiver. The second is explosive, busing fresh zesty notes of bergamot and grapefruit, while cold spices - elemi and pink pepper - leave the mark of their icy bite.

Touted as a "weapon of mass seduction" this is sure to get the boy smelling great, and even if he doesn't usually like to wear fragrance, he has to love the grenade bottle and want to pull the "pin"!

Available now exclusively at The Bay.

Dove Men+Care is offering some new scents in their lineup:

Body & Face Wash - 400ml - $5.99 - in Clean Defense for oil buildup and Fresh Awake for energizing scent - both contain micromoisture technology developed coat the body to hydrate the skin from head to toe and ensure skin feels moisturized and clean.


Aqua Impact Anti-Perspirant - 76g - $5.99, Aqua Impact Deodorant - 85g - $5.99 - for an intense blast of freshness that lasts throughout the day.

Available now at drug, grocery and mass retailers.

- Lisamarie -